HI AND HEJ

Norrköping, Sweden 🇸🇪

So who am I beyond the Slack profile?

I’m a creative in my early 30s, born and raised in Stockholm, but nowadays based in Norrköping along with my little family. For as long as I can remember, I’ve been drawn to the arts, starting with photography in my early teens where I first discovered the power of visual storytelling. Since then, that creative spark has evolved into a deep passion for brand design and crafting visual identities that connect, communicate, and leave a lasting impression.

Creativity isn’t just my job, it’s who I am. It shows up in my home, my garden, my wardrobe, and in the way I approach everyday life. Heck, even my parenting haha, sometimes you just need to get creative, and quick! ⚡️ I’m always seeking that sweet spot between strategy and emotion, the kind of work that doesn’t just "look good" but makes people *feel* something.

Visually, I lean into bold aesthetics and love exploring different artistic styles. I'm a bit of a nerd when it comes to design techniques and details whether it's kerning a headline to perfection or crafting the perfect colour story. I also still shoot photography on the side, always chasing that beautiful mix of mood, energy, and form that tells a story without saying a word.

What I can do for you

I’m a Senior Designer with my most recent job being over 7 years of working at the world’s leading esports and gaming event company, where I also served as a Brand Experience Manager and led the design team. I worked holistically and strategically with branding ensuring visual consistency across all touchpoints, from digital campaigns and social media assets to largescale print and immersive event experiences.

What sets me apart is my ability to translate brand strategy to bold and emotional design that resonates with the consumer. I understand the full creative process from idea and concept to execution and delivery, both in digital and print. I’ve worked closely with cross-functional teams, ensuring brand alignment across departments, platforms, and products on a global scale.

One of my absolute favorite parts of the creative process is bringing a blank space to life. At my previous role, I led projects where I transformed empty spaces into immersive, fully branded environments, art directing everything from signage, lighting, and sonic experience to interaction points, and immersive props.

I love networking and making new connections from all over the globe, so please if you feel like having a chat or a virtual coffee feel free to reach out!